Flodesk has been my go-to email platform since 2019 because it’s beautiful, intuitive, and built for creatives who care about visuals. If you want your emails to feel aligned, on-brand, and easy to create -- without the tech overwhelm -- Flodesk is the platform that finally makes email marketing enjoyable.

I hosted my Black Friday sale early this year, and the results revealed clear trends designers need to know: what's converting best and why knit and crochet patterns are underperforming right now. Here’s what worked, what didn’t, and the simple shifts you can make this week to optimize your own Black Friday sale.

Have you ever thought about how much stories connect us as human beings? I've been thinking about it a lot lately. We are each unique...